The house
LOU AYMÉ IS A HIGH-END SUSTAINABLE BRAND WHERE HAND EMBROIDERY IS AT THE HEART OF THE CREATIVE PROCESS AND EACH PIECE REFLECTS CARE CHARACTER AND CRAFT.
Born in France to Lebanese-Guinean and Tunisian parents, it was only natural for the self-taught designer Sonia YABA to pay tribute to her diverse roots.
Each piece she creates is an ode to the beauty of cultural diversity — a taste for elsewhere, and a
true invitation to travel.
The designer chose to name her brand LOU AYMÉ, a name that evokes love in French, so that each garment radiates a sense of lightness and a true «joie de vivre».
Since its launch in 2023, LOU AYMÉ has been dedicated to those who affirm their individuality with confidence, through a vibrant, colorful, and consciously crafted wardrobe.
INSPIRATIONS :
LOU AYMÉ offers a wardrobe where modernity meets timelessness, infused with an aesthetic that
celebrates cultural diversity.
The brand draws inspiration from across the globe, while remaining guided by a distinctly Parisian
spirit. Each piece reflects a harmony of contrasts : tradition and modernity, elegance and ease,
strength and softness — always anchored in style and intention.
Lively and luminous, the collections are an ode to color, boldness, and faraway influences.
They feature structured silhouettes, noble materials, and singular details — radiating a vibrant,
confident energy.
Though LOU AYMÉ embraces elements from here and elsewhere, its heart beats in France, the
land of its roots.
VALUES :
The brand aims to combine sophistication and sustainability, to create exquisite and empowering pieces. While Sonia Yaba is aware of the latest fashion trends, her designs are timeless and do not follow a seasonal calendar. Above all else, they reflect a love of authenticity, diversity, creativity and quality.
