The house

LOU AYMÉ IS A HIGH-END SUSTAINABLE BRAND WHERE HAND EMBROIDERY IS AT THE HEART OF THE CREATIVE PROCESS AND EACH PIECE REFLECTS CARE CHARACTER AND CRAFT.

Born in France to Lebanese-Guinean and Tunisian parents, it was only natural for the self-taught designer Sonia YABA to pay tribute to her diverse roots.
Each piece she creates is an ode to the beauty of cultural diversity — a taste for elsewhere, and a
true invitation to travel.

The designer chose to name her brand LOU AYMÉ, a name that evokes love in French, so that each garment radiates a sense of lightness and a true «joie de vivre».

Since its launch in 2023, LOU AYMÉ has been dedicated to those who affirm their individuality with confidence, through a vibrant, colorful, and consciously crafted wardrobe.

INSPIRATION :

LOU AYMÉ offers a wardrobe where modernity meets timelessness, infused with an aesthetic thatcelebrates cultural diversity.
The brand draws inspiration from across the globe, while remaining guided by a distinctly Parisian
spirit. Each piece reflects a harmony of contrasts : tradition and modernity, elegance and ease,
strength and softness — always anchored in style and intention.
Lively and luminous, the collections are an ode to color, boldness, and faraway influences.
They feature structured silhouettes, noble materials, and singular details — radiating a vibrant,
confident energy.
Though LOU AYMÉ embraces elements from here and elsewhere, its heart beats in France, the
land of its roots.