Sustainability
MANIFESTO
When I created LOU AYMÉ, I wanted to bring to life pieces that are bold, colorful, and radiant — pieces that carry a sense of joie de vivre. Pieces with singular character, infused with strength and presence. But also pieces that vibrate with something deeper: meaning.
A sense of aesthetics, of course — but also a sense of values that shape the way we create and what we stand for:
– Respect for difference, through creations that celebrate cultural diversity and shared stories. – Respect for the living world, with garments made from natural fibers, produced in small quantities and with intention. – Respect for skilled hands, through the work of women who dedicate hours to the detailed embroidery of each piece.
LOU AYMÉ is more than a label. It’s a state of mind — one that believes fashion can carry a touch of soul.
PHILOSOPHY
The 5 Pillars of LOU AYMÉ
1.Handcrafted in France
Every LOU AYMÉ piece is made by hand in France, celebrating artisanal expertise and care.
2. Meticulous Embroidery
Some pieces require hours of detailed, precise hand embroidery.
2. Meticulous Embroidery
Some pieces require hours of detailed, precise hand embroidery.
3. Noble Materials
Fabrics are natural, high-quality, and paired with OEKO-TEX® certified inks for sustainability and safety.
4. Limited Editions
Collections are produced in small series, preserving the uniqueness of each creation.
4. Limited Editions
Collections are produced in small series, preserving the uniqueness of each creation.
5. Artisan Collaboration
The brand works closely with skilled embroiderers, valuing their craft and supporting artisans facing economic hardship.
LOU AYMÉ is proud to highlight the precious know-how of Tunisian embroiderers frommodest backgrounds, whose talent and dedication bring each piece to life.
Some embroideries require over twenty hours of meticulous work, reflecting the depth of craftsmanship behind every creation.
